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Meet the Alpha powered by AI

October 27th, 2022

Is Sony’s Alpha 7R V the future of imaging intelligence? Impressive tech makes it ideal for professionals who require first-class imaging tools

Sony ZV-1F Loves Vloggers (and the planet)

October 14th, 2022

The eco-friendly ZV-1F camera sits nicely in Sony’s existing line-up and is perfect for young vloggers

ATOMOS sets benchmark for RAW performance

October 4th, 2022

ATOMOS reaches new heights in RAW performance with updates of RAW cameras, including Sony’s Cinema Line ILME-FR7 PTZ, Sony’s Cinema Line ILME-FX30 and Fujifilm’s...

Sony for Cinema

September 30th, 2022

Sony’s 4K Super 35 Camera, the FX30, expands its cinema line and is made for anyone looking to start filmmaking

The future is short(film)

August 9th, 2022

Creo to provide a gateway for the development of creative excellence for budding makers of short film

Standout wide-angle lenses stun for Sony

June 14th, 2022

The most recent standout wide-angle E-Mount APS-C lenses come from Sony. The E PZ 10-20MM F4 G, E 15MM F1.4 G and E 11MM F1...

Choosing The Right Cinema Camera

April 19th, 2022

For low-budget narrative productions, there is now a wide choice of top-quality cameras on the market

Sony unveils FE 70-200mm f/2.8 GM OSS II

October 14th, 2021

The lens builds on feedback from customers on the 70-200mm f/2.8 lens

Mirrorless Master: Sony A1

September 6th, 2021

Sony’s flagship A1 sets new standards for video and stills performance that rivals can’t match

The Sony FX3 is here

February 24th, 2021

Sony has launched its smallest cine camera to date, roughly the size of a mirrorless but with a professional video focus

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