SIGMA announces price of the SIGMA fp, the world’s smallest and lightest mirrorless digital camera
SIGMA fp, the world’s smallest and lightest full-frame mirrorless digital camera is now priced at £1,999.99 .
The SIGMA fp incorporates a 35mm full-frame Bayer sensor with 24.6 effective megapixels in a compact body, and boasts great versatility and scalability that allows mixing-and-matching of a variety of interchangeable lenses and accessories. It is a camera that is casual enough to take anywhere, anytime, and high-spec enough for serious still and cine shooting in the highest image quality, all in a robust and classy body. The Sigma fp is priced at £1,999.99 and expected to be in UK stock by November/December 2019.
Regardless of the differences in shooting scenes and styles, or genre boundaries between stills and videos, this new camera is set to expand the freedom and possibilities in image shooting and art creationfurther than ever before. A “pocketable full-frame” camera: SIGMA fp, is now available.
SIGMA’s take on an entirely new system camera, the world’s smallest and lightest pocketable full-frame camera is here. The environment that surrounds shooting and art creation is undergoing radical changes.
In this day and age when one user may have both a high-performance interchangeable lens camera and a smartphone camera, using them flexibly according to specific purposes and settings, SIGMA stopped and questioned the inherent value of a digital camera. As a result, SIGMA set itself to develop a user-oriented digital camera that reflected the idea of “how a camera can be” in a more flexible and true-to-life manner, without conforming to manufacturers’ ideas of camera-centric categories and hierarchy.
Pocketable full-frame
With impressive portability, power, and the smallest and lightest body possible, one can express their creative ideas whenever they want, combined with a full-frame sensor that is suitable for serious occasions without compromising on image quality. A superb build quality makes the camera the perfect linchpin of a high-performance lens system.
Scalable/Versatile scalability
An open and liberal system that allows one to pair the camera with lenses and accessories, whether from SIGMA or other brands, using a variety of attachments, complete with versatile scalability that makes the camera adaptable to any scenes.
Seamless/Full-fledged, liberating shooting functions
A highly intuitive UI that allows one to move between full-fledged still and cine shooting modes with just one finger, adding user ease that goes beyond style and genre differences.
Making it a top priority to realize these three concepts all at once and without requiring any trade-offs, SIGMA selected only the elements and mechanisms that were truly needed with no compromise to create the SIGMA fp as the embodiment of an entirely new digital camera that SIGMA can offer the world.
It’s a camera body that changes its configuration with great flexibility centered around the user. It’s a tool that gives the user the joy of a new camera life that they themselves are yet to discover. It’s a new system camera that will overturn the paradigm of digital cameras.
For more about concept, please refer to Sigma
