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Lenses

Canon expands content creator range with video-first products

March 27th, 2025

Canon has introduced two new cameras and a compact zoom lens, expanding its line-up of video-focused equipment designed for content creators

Datacolor launches LightColor smartphone light meter

February 26th, 2025

Datacolor has announced the launch of the Datacolor LightColor Meter, a device designed to provide real-time light and colour data to smartphones

Sigma unveils new lenses, camera and brand revamp

February 25th, 2025

Sigma has announced two new lenses, a full-frame mirrorless camera and a refreshed brand identity all in one day

Canon’s Immersive 3D Lens

October 31st, 2024

Canon’s new RF-S 7.8mm F4 STM DUAL lens brings immersive 3D storytelling to life with high-quality spatial video and photo capture for VR and...

Canon Expands RF Lens Lineup

October 31st, 2024

Canon adds three RF lenses to its EOS R system, designed for hybrid video and photo creators seeking top image quality and versatility

Fujifilm Unveils XF500mm Lens

October 30th, 2024

The FUJINON XF500mmF5.6 R LM OIS WR is a lightweight super-telephoto lens offering exceptional portability and optical performance

Fujifilm Releases Enhanced XF16-55mm Lens

October 30th, 2024

The FUJINON XF16-55mmF2.8 R LM WR II lens is 37% lighter, with enhanced image quality, video features, and weather resistance

Nikkor Z 50mm f/1.4 Lens

September 11th, 2024

The Nikkor Z 50mm f/1.4 lens, offers a versatile full-frame prime that's perfect for photographers and videographers

Sony Unveils Next-Generation FE 85mm Lens

August 29th, 2024

Sony's FE 85mm F1.4 GM II lens offers exceptional resolution, stunning bokeh, and fast autofocus in a lightweight, compact design

Sigma Launches World’s First Full-Frame F1.8 Zoom Lens

June 4th, 2024

SIGMA has launched the world's first full-frame zoom lens with a constant maximum aperture of F1.8: the SIGMA 28-45mm F1.8 DG DN | Art

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