GoPro releases Million Dollar Challenge Video with $1 million prize split between 45 creators

The challenge received more than 42,000 GoPro customer submissions from 104 countries


GoPro has dropped its second annual Million Dollar Challenge video—a crowdsourced product highlight video to celebrate GoPro’s new HERO8 Black and MAX cameras while championing the incredible passion and creativity of its customer community.

Owners of GoPro’s new cameras were encouraged to submit inspiring videos featuring unique perspectives, spectacular visuals and captivating moments of activities or subject matters they’re passionate about. The very best shots were selected by GoPro to be included in its GoPro Million Dollar Challenge product highlight video and the featured submitters will receive an equal share of the one million dollar prize.

This year, creators from 104 countries sent in their HERO8 Black and MAX content for consideration, resulting in 42,000 video clips — nearly double the submissions from the year prior.

“The technology and ease-of-use of our HERO8 Black and MAX cameras makes it easy for everyday users to capture mind-blowing, professional quality footage of any activity,” said Nick Woodman, GoPro founder and CEO. “HERO8 Black and MAX capture cinematically stunning content straight out of the box in the hands of even a novice user.”

“Our world is such an awesome place filled with amazing people, and you can see that clearly in this year’s GoPro Million Dollar Challenge video.”

GoPro’s internal video production team watched every submitted clip, totalling more than 350 hours of video, to select the best moments and integrate them into a seamless celebratory GoPro anthem. Ultimately, 45 creators were selected for the final video earning $22,222 a piece—an equal share of $1 million—for their submission. No one was given advance notice of their inclusion—each learned of their award by watching.

Below: This year's GoPro HERO8 Black and MAX Million Dollar Challenge video



For a complete list of GoPro Million Dollar Challenge award recipients, visit GoPro’s news page, The Inside Line. For more information on GoPro’s flagship HERO8 Black and it’s versatile dual-lens camera, MAX, please visit gopro.com

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